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Comparison of Shopify and WordPress, which is better for online stores?

Comparison of Shopify and WordPress, which is better for online stores?

The importance of e-commerce has increased in the last 10 years and has become a huge part of the volume of global trade. As statistics indicate, the volume of e-commerce at the end of 2020 reached 6.8 trillion dollars. This huge number indicates the extent of e-commerce worldwide, and the volume of e-commerce in the Middle East and Arab countries reached 49 billion dollars.

Of course, it is not hidden from us the increase in the importance of e-commerce in the Arab countries and the spread of electronic stores in various countries in all fields, such as Egypt, Saudi Arabia, the Emirates, and the rest of the countries. Enjoying quite a bit of popularity thanks to their amazing features, reputation, flexibility, and benefits, they both shine in the e-commerce website development space.

Comparison of Shopify and WordPress: Which is better for online stores?

If you already have a WordPress site ready for your online store, then it might be a good idea to move forward with this content management system. Moreover, optimizing WordPress for e-commerce is relatively less time-consuming.

On the other hand, Shopify is great for those who don't have an e-commerce website yet and are looking for a custom solution. It comes with many advanced features to make your life easier.

Let's dive into the details.

Shopify vs WordPress Overview
Both are the best platforms according to their own criteria, regardless of the pros, cons, and advantages. But to get the most out of any of these platforms, you need to analyze and consider many factors, such as application size and technical complexity.

Both Shopify and WordPress are big players in the CMS world. Let's explore more.


Shopify is a closed source platform with an amazing set of features and a unique approach to designing an e-commerce website. It is more than just an easy-to-use online store builder with a wealth of tools and features.It handles and manages everything so you can focus on running your business.All you need to do is set up your account with the registration procedure, and then you are ready to add or sell products.

One interesting fact that makes Shopify an ideal choice for e-commerce websites is its full customization ability, with which you can edit the HTML and CSS code of your website. With your coding skills and experience, you can customize your stores more broadly according to your needs.


WordPress is one of the most popular website builders that you can install on your web server. It is a very flexible and easy-to-use platform if you have simple programming skills. Ready-made templates can also be used. WordPress sites can be created in various fields, such as blogging sites, e-commerce sites, and others. Many of us think that WordPress is free. Yes, that's right. But it's half the truth!

There are some extra costs for hosting solutions and other features or plugins that you should never overlook.

One of the interesting things about WordPress is that it comes with access to amazing WordPress plugins and tools that make the process of checking out an e-commerce site, store, or storefront easy to navigate and access.

Shopify features

Mobile-responsive themes
Shopify has mobile-responsive themes, ten free themes, and 64 premium themes. The benefit of themes is that you can automatically design your site according to your screen preferences and other prerequisites. In addition, different themes will make your e-commerce store look amazing and professionally designed.

The best analytics and statistics

Shopify offers the best built-in analytics and statistics features that can help you keep track of your online store. Track customer behavior, total sales, average order value, inventory levels, and conversions. This way, you will have a complete understanding of how your business is running and whether or not it needs any improvements to get better results!

powerful and scalable

Shopify will take care of the real-world needs of the online store owner to take the business to the next level. Designed with security in mind, this platform will effectively deal with sudden changes, threats, and traffic increases over time.

Internal app store and extensions

Shopify has an in-house app with over 1,200 plugins. This simply means that you can use these apps and plugins to automate and streamline your site to make it run faster while enhancing the efficiency of other processes in running your business, such as accounting and shipping.

Shopify Pros

  • Easy to setup and use
  • Don't worry about programming or technology
  • 24/7 support
  • Fully customizable
  • Marketing tools
  • Abandoned baskets are easy to retrieve
  • Dozens of great payment gateways


Shopify Cons

  • Customization limitations
  • It is somewhat difficult to learn, especially for non-professionals
  • Filtering and categorizing products is time consuming
  • No email hosting facility
  • Better security

Shopify understands that customers no longer want to wait to complete a transaction or load a website page. Therefore, it provides 100% SSL to make online stores run fast and secure. Also, since customers pay via various payment gateways, such as credit cards, the company has a responsibility to keep their data secure. It hires cyber-security experts to maintain its website against hacks so it can keep checks fast and confidential customer information secured.

WordPress features

WordPress is free and open source.
WordPress is a free and open-source platform. It has become an ideal choice for startups and small businesses to easily create an online selling platform and online store. Only a few of his add-ons for managing the site are payable. With a brief knowledge of programming, you can easily set up and use it.

WordPress is 100% customizable.

The freedom to choose your favorite design and theme is what makes it a 100% customizable and professional choice for online stores. WordPress is a feature-rich platform that is used by millions of website owners.Depending on your choice and preference, you can design a header, footer, checkout page, product page, and much more.

Flexible inventory management

Its very easy and intuitive user interface will help you to create, add, and manage your products and inventory in real time. You can manage inventory well by regularly tracking which products your online store needs and what's out of stock.

Relentless cyber security

With the number of cyber threats increasing day by day, hackers are coming up with more sophisticated ways to steal your valuable data and your valuable users. WordPress prioritizes privacy and security in users' activities after visiting the site. It creates a secure environment for them to help your e-commerce site stay ahead of security issues.

The WordPress security team, in collaboration with the WordPress core leadership team and with the support of the global WordPress community, works to identify and resolve security issues in the core software available for distribution and installation on

Lots of extensions

To enhance the customer experience, you may need additional features and functionality to satisfy them with your purchase. WordPress has many beautiful plugins, paid or free, that you can choose from to give your e-commerce website a new look and your potential users a great customer experience.

SEO capabilities

SEO is very important for online stores to help them achieve first place in the SERPs, and it is the first thing to think about when you intend to create an online store because it is what will bring you success and sustainability. WordPress provides advanced SEO capabilities that are no longer a challenge and can significantly improve your site's speed and traffic.With amazing plugins like Yoast, you can increase your site speed and make SEO a simple yet easy task.

WordPress Pros

Easy management from any device

  • SEO and search engine friendly
  • No HTML editing required
  • easy to use
  • 100% customizable
  • The best quality plugins to extend the functionality of the site
  • Best for setting up multiple users
  • Provides complete control of your site


  • It lacks many advanced features, especially for online stores
  • Time consuming frequent update process
  • Difficult to learn for a beginner
  • Multiple performance flaws

Which of Shopify and WordPress is superior?

After reading the article, you can conclude which one is better for your online store. Although it can be difficult to say which one is better than the other, if you define your e-commerce website goals in terms of what you want to build and achieve from it, you can quickly make a wise decision. We hope this article gave you a clearer view of each platform and that you can quickly design your own e-commerce website in no time.

Certainly, every platform, whether you are a beginner or own a company or organization, has specialized people who can manage and create these stores professionally, such as e-marketing specialists, programming specialists, and SEO specialists, but it remains your role to choose the most appropriate and most useful for your project and experience.