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To make a solid short-term plan, it's important to keep an eye on where you're headed for the long term. No one can say with 100% certainty what the future of marketing will look like, but we can expect marketing to evolve strategically. So what are the most important digital marketing trends we are likely to see in 2023?

1. Podcasts
Nearly 90% of marketers use short-form audio content to drive prospects to engage with their business or brand. This type of content must be impactful and have quality sound to attract the target audience. Having paid off in 2021, it is frequently used on various social networks, such as TikTok, Instagram, and Snapchat.

2. Artificial Intelligence
Will 2021 be the year of the rise of robots? May be. We have already seen tremendous advances in the field of artificial intelligence (AI) over the past few years and a surge in the number of companies using AI-based automation to support their marketing efforts.

AI is one of the main technologies behind voice search and smart assistants. It also gave rise to chatbots, which are now appearing on more websites than ever before.

Artificial intelligence and marketing automation help take some of the tedious work out of marketing so brands can focus on strategy, create a successful customer experience, and optimize real-time tracking of:

  1. the evolution of its website traffic;
  2. the automatic launch of its advertising campaigns;
  3. The history of purchases on e-commerce sites;
  4. The study of the needs and behavior of Internet users as part of the user journey.

3. Webinars
Used in both B2C and B2B, the webinar or online seminar aims to attract new prospects in order to convert them into customers and retain them afterwards. This digital marketing strategy was put forward during the COVID-19 pandemic to create a climate of proximity and trust and pave the way for direct interaction with participants.

Organized under different themes, the webinar must be well prepared and mastered. It is recommended to use it as a regular meeting time for it to be effective.

4. Live streaming will continue to grow in popularity.
Live streaming is gaining popularity due to the rise of social platforms like TikTok, Snapchat, and Instagram, which offer live video content. In 2023, live streaming will become even more popular as more businesses use it to reach their target audiences and millennials.

In 2021, consumers spent 548 billion hours streaming content through mobile devices. Influencer marketing becomes even more effective when combined with live streaming, allowing potential customers to engage directly with influencers who discuss and showcase products first-hand.

5. Influencer marketing
Speaking of influencer marketing, in 2022 we definitely saw an increase in this marketing strategy, and the trend will continue to grow in 2023. Influencer marketing, which was previously only the domain of a few marketers, has now become the strategy of choice for just about every business with an online presence. Businesses that collaborate with influencers can see great returns on investment through increased sales and brand awareness.

According to marketers, influencers help increase return on investment, or ROI. On social networks, they regularly present all kinds of content to their subscribers. These opinion leaders really allow you to obtain rapid visibility and a high conversion rate.

6. Social Commerce
Social commerce is not new, but it is becoming a common form of shopping. Brands are becoming savvier than ever to leverage influencer marketing, create ads that fit seamlessly into social media feeds, and integrate their e-commerce platforms with social media channels.

Live shopping, defined as "teleshopping 2.0," presents products through streaming or live videos. According to an analysis by McKinsey, compared to traditional sales channels, live shopping generates a conversion rate 10 times higher. Faced with such success, Facebook and Amazon respectively launched Shopping Direct and Amazon Live, their live shopping platforms.

Instagram and TikTok have also been particularly influential in accelerating the social commerce trend. Instagram Checkout makes it easier than ever for brands to advertise and sell their products on the platform.

Tik Tok, on the other hand, is a complete game-changer in influencer marketing with tools like the Creator Marketplace, where brands can find creators that match their products and interests, and Tik Tok Shopping, which allows brands to more meaningfully engage with customers through the app.

7. Video content
Everyone hates the idea of reading long texts on websites. People are more attracted to motion graphics because they provide more information in less time. So, it is ideal to incorporate video content into your digital marketing strategy from 2023 on if you have not done so yet to make the user stay longer on your web page.

The videos are captivating and manage to capture the attention of the user. So use engaging videos to make the audience stop and watch your webpage. It's a great way to promote your business by including the best selling points in your video.

Train yourself in web marketing to keep up with the latest trends in 2023.
If you want to make significant improvements to your brand in digital marketing, be sure to keep up to date with the latest digital trends in 2023. Also, educate yourself on the subject to know the latest trends and implement them successfully, which will help you grow your business.